Digital Marketing Online Training Course Content

• What is Digital Marketing ?
• Difference Between Traditional Marketing and Digital Marketing ?
• Benefits of Digital Marketing?
• Latest Digital Marketing Trends
• Digital Marketing Platforms
• Digital Marketing Strategies for Websites
• Career Opportunities in Digital Marketing
• Difference Between Digital Marketing , Online Marketing and Internet Marketing
• Functions and Types of Digital marketing
• What is Marketing and how to build Online Marketing Plan
• Digital Marketing Process
• How to increase Visibility and People Engagement
• Traffic Generation Techniques , Leads and How to gauge Performance Evaluation
• Digital Marketing Techniques for Product Marketing and Service Marketing

SEO ( Search Engine Optimization )

• Introduction to SEO
• What are Search engines and How Search Engines Work
• Search Engine Algorithms and Latest Updates
• Keyword Research
• Google Trends
• Purpose of website analytics
• How to choose Website Analysis Tools
• Installing Google Analytics in website
• Competitive Analysis
• Domain Registration and Hosting Plans
• Keyword Placement
• SEO Content Writing and Rewriting
• Google Webmaster Tools
• Sitemap Creation
• Robots.txt File Creation
• Google Updates and their effects in website Rankings
• On page Optimization strategies
• Anchor Text back link generation techniques
• White hat and Black Hat SEO Techniques
• SEO plans and Strategies for local and Global Customers

SEM ( Search Engine Marketing )

• Introduction to Free and Paid Marketing
• What is Search Engine Marketing?
• What is Link Building
• Advantages and Disadvantages of Link Building
• Difference Between Search engines and Directories
• Directory Submission Techniques
• Classified Postings
• Press Release Postings
• Article Posting Techniques
• Forum Postings
• Advantages and Disadvantages of Forums
• How and when to Participate in Groups
• Trade Fairs and Trade lead Postings
• Participating in Questions and Answers sites
• What are Do Follow and No Follow Links
• Link Wheel Techniques
• Video Marketing
• Image Marketing

SMO ( Social Media Optimization )

• Introduction to social media optimization and Social Media Marketing
• How to Google Plus Accounts
• Tips and Strategies in Promoting Your Website in Google Plus Accoun
• Twitter Marketing
• Facebook Marketing
• Facebook for Business , Advantages and Disadvantages
• Linkedin Account creation and Linkedin Marketing
• Social Bookmarking Sites
• Advantages and Disadvantages of Submitting your website to Social bookmarking Sites
• Pinterest , Stumbleupon, Reddit, Delicious promotion and Marketing
• Document Sharing Websites

PPC ( Pay Per Click )

• Introduction to Paid Marketing
• Google Adwords Account Creation
• Types of PPC Campaign
• Adgroup and Keyword Setup Plans
• PPC Bidding Strategies
• Quality Score Optimization
• Google Adwords Ad Formats
• Search Ads and Display Ad Campaigns
• Ad Conversion Techniques
• Keyword Planner Tools
• Display Planner Tools
• Conversion Tracking
• Guidelines to Adwords Certification
• Pay Per Click, Pay Per Conversion, Pay Per Acquisition
• Google Adsense
• Online Advertising Networks

Blog Marketing

• What is a Blog
• Difference Between a Blog and a Websites
• How to choose Blogs
• How to market your products and services through your Blogs
• Advantages and Disadvantages of Blogs
• Blog Writing Tips
• Blogging and Microblogging
• How to promote your website through Blogs

Email Marketing

• Introduction to Email Marketing
• Advantages and Disadvantages of Email Marketing
• Designing Newsletters
• How to Create Email Messages
• How to use Third party Email Marketing Tools
• How to Collect Email Addresses
• Laws and Government Regulation in Email Marketing

SMS Marketing

• How to do SMS Marketing
• SMS Marketing Ideas and Tips
• How to choose Bulk SMS Marketing Companies
• Laws and Government Regulations in SMS Marketing

Franchise Marketing

• Introduction to Franchise Marketing
• When to Choose Franchise Marketing

Affiliate Marketing

• What is Affiliate Marketing
• How to choose best Affiliate Websites
• Advantages and Disadvantages in Affiliate Marketing

Benefits of doing Digital Marketing Training at Revanth Technologies

• Our Trainer is having more than 10 Years of Experience
• Digital Marketing Interview Questions will be provided for Students
• Resume Preparation
• Course Completion Certificate
• Live Projects for all students after completion of Course
• Placement Assistance after completion of Course